自1949年开始，宣传海报被作为一种用来团结大众的视觉语言在中国出现。在组成那些海报与广告牌的元素中，有身着少数民族服装的青年、中国的传统剪纸艺术以及很多参与四化建设的工人的形象，意为通过把“革命现实主义”与“革命浪漫主义”精神相结合，将人民团结起来。这些影像提供了对毛主席的社会主义乌托邦概念的有趣洞察。
随着1979年中国外资与贸易政策的开放，“社会主义乌托邦”的概念又发生了变化。宣传海报中原来的内容已经被大幅广告牌中的豪华轿车、时装及其它西方国家的产品所代替。
为了将视觉文化的变革概念化，来自澳大利亚墨尔本迪肯大学的艺术家丽莎•雪蓉（平面设计讲师）和弗朗西斯•泰若维克（摄影艺术讲师）采用与毛主席时代宣传海报相似的主题创作了一系列影像，并以此就中西方文化当中的乌托邦概念进行提问。这些作品参考了当代商业摄影的技巧与视觉语言。在这些作品中，中国过去与当今的视觉文化被并置，以创造一种毛主席时期的图像与当代时期的图像之间，就乌托邦概念的一次对话。
展览时间：2008年11月14日-- 11月17日
开幕式：11月14日•星期五•晚上7点-10点
艺术家：丽莎•雪蓉 与 弗朗西斯•泰若维克
地址： 尚画廊 上海市光复路1号四行仓库5楼529室
电话： 86-21 63815758 63819928 13061621246
Visions of Utopia:
A Collaborative Exhibition Sponsored by Deakin University Australia
Since 1949, propaganda posters have been produced in China as a visual language to unite the masses. Posters and billboards portraying images of youth in minority costumes, traditional paper cuts and China’s abundant workforce engaged in modernisation were meant to unite the masses through ‘revolutionary realism with revolutionary romanticism.’ These images offer interesting insight into Mao’s version ‘socialist utopia.’
With the opening of China to foreign investment and trade in 1979, the vision of a ‘socialist utopia’ has changed once again. Propaganda posters are replaced with large-scale billboards featuring luxury cars, clothing and products from the West.
In order to conceptualize this change in visual culture, artists from Deakin University in Melbourne, Australia, Lisa Scharoun (Lecturer of Graphic Design) and Frances Tatarovic (Lecturer of Photography), have created a series of images that utilize similar themes of Maoist era propaganda posters and questions the view of utopia in both eastern and western cultures. The images reference techniques and the visual language of contemporary commercial photography. Within the artworks, the past and present visual culture of China is juxtaposed to create a dialogue between the icons of the Maoist vision and the contemporary visions of utopia.
Time: November 14-17th 2008
Opening Event: Friday, November 14th 7pm-10pm
Artist: Lisa Scharoun and Frances Tatarovic
Venue： Shang Gallery Rm 529, Sihang Depot 1 Guangfu Lu, Shanghai, China
Tel： 86 -21 63815758 63819928 13061621246
艺术家介绍（1）
丽莎•雪蓉来自澳大利亚墨尔本迪肯大学，是一位艺术家及平面设计专业讲师。丽莎于2000年在美国弗洛里达州的雷克兰南弗洛里达学院获得平面设计艺术学士学位并在美国本土从事广告行业工作，随后于2001进入伦敦艺术大学圣•马丁中央学院攻读硕士学位。在伦敦深造的同时，丽莎于2002-2003年间继续广告和设计行业方面的工作，主要从事品牌及视觉识别系统设计。2003年她被上海的莱福士•拉萨尔学院聘为讲师，并在接下来的两年中授课于该学院视觉交流系。丽莎的油画作品曾广泛的展出于美国(1999-2000)弗洛里达州“雷克兰艺术协会年度评展”、2001英国伦敦“Xhibit Group Show”多媒体艺术联展、上海“顶层画廊个人油画展”（2004）、上海“顶层画廊丙烯画女子组画展”（2005）以及美院艺术中心“外国人眼中的上海”摄影展（2005）。她同时也参加了2004年上海大学的慈善义卖画展，将义卖所得捐赠予从外省来到上海求学的贫困学生。在上海期间的经历，使丽莎特别关注西方时尚广告对上海的青年人带来的影响。丽莎在2008年3月于澳大利亚格里菲斯大学昆士兰艺术学院完成了名为《出现在中国大陆都市的西方时尚广告及其对上海青年人自我形象造成的影响》的博士论文。
About the Artists（1）:
Lisa Scharoun is an artist and lecturer in graphic design at Deakin University in Melbourne, Australia. Lisa completed a Bachelor of Arts in graphic design at Florida Southern College in Lakeland FL, USA in 2000 and subsequently worked in the advertising industry in the US before commencing a Masters in design studies at The University of the Arts London, Central St. Martin’s College in 2001. On finishing her studies, Lisa continued working in the advertising and design industry in London from 2002-2003, specializing in branding and visual identity. In 2003 she accepted a two- year position lecturing in the visual communications department at Raffles Design Institute in Shanghai. Lisa has exhibited extensively showing her oil paintings in the Lakeland Art Guild Annual Juried Show in Florida, USA (1999-2000), a collaborative multimedia work at the Xhibit group show in London, UK in 2001, a solo show of oil paintings at the Room with a View Gallery in Shanghai (2004), acrylic paintings in Women’s Work group exhibition (Room with a View Gallery) in 2005, and photographic work in Foreigner Focus Shanghai at the Meiyuan Arts Center in 2005. She also staged a charity exhibition at Shanghai University in 2004: auctioning her work to raise money for school supplies for migrant children living in Shanghai. During her experience in Shanghai, Lisa was especially intrigued by the presence of western fashion advertising and its affect on the youth of Shanghai. Lisa has just recently completed a PhD entitled ‘Western Fashion Advertising in Mainland Urban China and its effects on the Self Image of Youth’ at Queensland College of Art, Griffith University, Australia in March 2008.
艺术家介绍（2）
弗朗西斯•泰若维克是一名摄影艺术家及商业摄影师，并一直执教至今9余年。目前她在澳大利亚迪肯大学担任摄影讲师，在此之前她在悉尼的澳洲摄影艺术中心拥有9年的执教经历。她是悉尼新南威尔士大学美术专业硕士，作品被广泛展出于各种艺术场所。弗朗西斯说到：“摄影，它宛如记忆一般，将影像牢牢的嵌入我的想象中去。我之前的作品围绕着自然景色展开，那些景色能唤起自我认知。我将个人的历史与情怀置于其中。”弗朗西斯的总结来源于Simon Schama的《景色与记忆》中的启发：“景色是一种文字，我们将自己那不断重现的情怀书写其中…… 看着我们的所得与所失。”在此次系列作品中，她首次与丽莎•雪蓉合作，为大家呈现一种着眼于表达艺术、文化与广告冲突的主题。
About the Artists（2）:
Frances Tatarovic is a photo based artist and commercial photographer who has been teaching for over nine years. Currently she is a Lecturer in photography at Deakin University Australia and has also taught at the Australian Center for Photography in Sydney, Australia for nine years. She holds a Masters of Fine Art from University of New South Wales, Sydney and has exhibited her artwork extensively. Frances notes that, "photography, like memory, places images firmly in my imagination. My previous work centres around landscapes; landscapes that evoke personal recognition. Onto these landscapes I project my histories and obsessions.” According to Simon Schama Landscape And Memory…”landscape being a text in which we write our reoccurring obsessions...looking at what we have and what we have lost." In this current series she is working collaboratively for the first time with Lisa Scharoun on a project that looks at the collision of art, culture and advertising.
About the Artists:
艺术家介绍
Lisa Scharoun is an artist and lecturer in graphic design at Deakin University in Melbourne, Australia. Lisa completed a Bachelor of Arts in graphic design at Florida Southern College in Lakeland FL, USA in 2000 and subsequently worked in the advertising industry in the US before commencing a Masters in design studies at The University of the Arts London, Central St. Martin’s College in 2001. On finishing her studies, Lisa continued working in the advertising and design industry in London from 2002-2003, specializing in branding and visual identity. In 2003 she accepted a two- year position lecturing in the visual communications department at Raffles Design Institute in Shanghai. Lisa has exhibited extensively showing her oil paintings in the Lakeland Art Guild Annual Juried Show in Florida, USA (1999-2000), a collaborative multimedia work at the Xhibit group show in London, UK in 2001, a solo show of oil paintings at the Room with a View Gallery in Shanghai (2004), acrylic paintings in Women’s Work group exhibition (Room with a View Gallery) in 2005, and photographic work in Foreigner Focus Shanghai at the Meiyuan Arts Center in 2005. She also staged a charity exhibition at Shanghai University in 2004: auctioning her work to raise money for school supplies for migrant children living in Shanghai. During her experience in Shanghai, Lisa was especially intrigued by the presence of western fashion advertising and its affect on the youth of Shanghai. Lisa has just recently completed a PhD entitled ‘Western Fashion Advertising in Mainland Urban China and its effects on the Self Image of Youth’ at Queensland College of Art, Griffith University, Australia in March 2008.
丽莎•雪蓉来自澳大利亚墨尔本迪肯大学，是一位艺术家及平面设计专业讲师。丽莎于2000年在美国弗洛里达州的雷克兰南弗洛里达学院获得平面设计艺术学士学位并在美国本土从事广告行业工作，随后于2001进入伦敦艺术大学圣•马丁中央学院攻读硕士学位。在伦敦深造的同时，丽莎于2002-2003年间继续广告和设计行业方面的工作，主要从事品牌及视觉识别系统设计。2003年她被上海的莱福士•拉萨尔学院聘为讲师，并在接下来的两年中授课于该学院视觉交流系。丽莎的油画作品曾广泛的展出于美国(1999-2000)弗洛里达州“雷克兰艺术协会年度评展”、2001英国伦敦“Xhibit Group Show”多媒体艺术联展、上海“顶层画廊个人油画展”（2004）、上海“顶层画廊丙烯画女子组画展”（2005）以及美院艺术中心“外国人眼中的上海”摄影展（2005）。她同时也参加了2004年上海大学的慈善义卖画展，将义卖所得捐赠予从外省来到上海求学的贫困学生。在上海期间的经历，使丽莎特别关注西方时尚广告对上海的青年人带来的影响。丽莎在2008年3月于澳大利亚格里菲斯大学昆士兰艺术学院完成了名为《出现在中国大陆都市的西方时尚广告及其对上海青年人自我形象造成的影响》的博士论文。
Frances Tatarovic is a photo based artist and commercial photographer who has been teaching for over nine years. Currently she is a Lecturer in photography at Deakin University Australia and has also taught at the Australian Center for Photography in Sydney, Australia for nine years. She holds a Masters of Fine Art from University of New South Wales, Sydney and has exhibited her artwork extensively. Frances notes that, "photography, like memory, places images firmly in my imagination. My previous work centres around landscapes; landscapes that evoke personal recognition. Onto these landscapes I project my histories and obsessions.” According to Simon Schama Landscape And Memory…”landscape being a text in which we write our reoccurring obsessions...looking at what we have and what we have lost." In this current series she is working collaboratively for the first time with Lisa Scharoun on a project that looks at the collision of art, culture and advertising.
弗朗西斯•泰若维克是一名摄影艺术家及商业摄影师，并一直执教至今9余年。目前她在澳大利亚迪肯大学担任摄影讲师，在此之前她在悉尼的澳洲摄影艺术中心拥有9年的执教经历。她是悉尼新南威尔士大学美术专业硕士，作品被广泛展出于各种艺术场所。弗朗西斯说到：“摄影，它宛如记忆一般，将影像牢牢的嵌入我的想象中去。我之前的作品围绕着自然景色展开，那些景色能唤起自我认知。我将个人的历史与情怀置于其中。”弗朗西斯的总结来源于Simon Schama的《景色与记忆》中的启发：“景色是一种文字，我们将自己那不断重现的情怀书写其中…… 看着我们的所得与所失。”在此次系列作品中，她首次与丽莎•雪蓉合作，为大家呈现一种着眼于表达艺术、文化与广告冲突的主题。
【编辑：霍春常】
